Empowering a global lifestyle brand’s business strategy with the speed and agility offered by Maersk Air Freight.

The customer

A prominent American conglomerate engaged in the design, development, manufacture and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Over the past few years, China has been a significant driver of growth for the brand. Having generated a significant market share in the country, the company requires a reliable, trustworthy logistics partner to ensure that the seasonality of their products doesn't come with disruptions along the way.

The challenge

Around 43% of the brand’s total footwear and apparel volume comes out of Vietnam. This creates the need for efficient transportation between Vietnam and China and ensure that the products are transported as per schedule owing to seasonality. Transportation pathway between Vietnam and China is one of the critical cogs that determines the success of new product sales in China. However, in May 2022, Shanghai encountered a serious Covid-19 outbreak. The entire city went into lockdown as the government initiated a zero-tolerance policy to the disease. This was one of the most unpredictable times for ocean freight and inland transportation.

There were expectations of serious delays with product launches. The company needed to ensure a steady supply chain to help deliver products from Vietnam to Shanghai on schedule

The solution

Despite Shanghai airport (PVG) facing serious Covid-19 restrictions, the Maersk Air Freight team managed to create a strategic airline partnership and stepped out to fulfil and support commercial flight capacities. With all the necessary safety procedures initiated, passenger-belly charters were deployed to fulfil customer requests while expediting the process of cargo disinfection and custom clearance upon arrival. This ensured minimum disruptions despite a severe pandemic outbreak in the country.

The result

Due to the considerable efforts of the Maersk Air Freight team,we were able to achieve significant results:

  • A total of 500 tons of shipment moved using air freight
  • Transportation time improved from 24-36 hrs to 12-18 hrs
  • Timely deliveries to ensure the release of products to market, helping customers align with their strategic plans

Take the next step with Maersk

We customise solutions for our customers to ensure their business benefits from a supply chain that’s agile and flexible. We collaborate with our customers to understand their specific needs and provide solutions which are well suited for the business environment they are operating in. So, take the next step with us for supply chain and logistics solutions that work for your business. Find out more about our Air Freight services here.

Looking to pre-empt disruptions across your logistics operations?

Make your supply chain seamless and efficient with the help of solutions that fit your specific business needs. Fill out the form below to hear back from our team of experts.

Thanks for submitting your request.

Something went wrong

Please try submitting the form again. If it doesn't work, please contact us through one of our available contact options.

Looking to pre-empt disruptions across your logistics operations?

Make your supply chain seamless and efficient with the help of solutions that fit your specific business needs. Fill out the form below to hear back from our team of experts.

Se envió el formulario
Se ha producido un error inesperado
By completing this form, you confirm that you agree to the use of your personal data by Maersk as described in our Privacy Notification.

Anything you need, we’re here to help

Soluciones

Soluciones

Satisfacemos las necesidades de los clientes de un extremo a otro de la cadena de suministro.
Contáctenos

Contáctenos

Nuestro equipo de expertos está a su disposición.
Buscar precios

¿Listo para enviar?

Consulte las tarifas para nuevos envíos y las tarifas de transporte terrestre.
Mantente informado
Regístrate para recibir noticias e información
Mantente a la vanguardia con valiosas tendencias de la cadena de suministro enviadas directamente a tu bandeja de entrada

Al enviar este formulario, acepto recibir noticias relacionadas con la logística, y actualizaciones de marketing de A. P. Moller-Maersk y sus filiales, por correo electrónico. Entiendo que puedo optar por no recibir dichas comunicaciones de Maersk en cualquier momento, haciendo clic en el enlace de cancelación de suscripción. Para ver cómo procesamos tus datos personales, consulta nuestra Política de privacidad.

Gracias por suscribirte
Ya te has suscrito al boletín de noticias. En breve recibirás un mensaje de correo electrónico en el que se explicará cómo configurar las preferencias de tu boletín de noticias.
Suscrito
Puedes cancelar tu suscripción en cualquier momento.