Building cold chain resilience to strengthen Latin American trade
Latin America is well-known for its thriving cold chain export business that encompasses a wide range of products, including meats, fruits and vegetables, flowers, frozen dairy and seafood/fish, and even pharmaceuticals. Ensuring the quality and integrity of these perishable goods throughout their journey, however, poses significant challenges. Maintaining an unbroken cold chain from the point of origin to the ultimate destination is the need of the hour.
Challenges
Transporting perishable goods over long distances demands speed, predictability, precise temperature control and timely delivery. As a Latin American exporter, you face numerous hurdles in this process including multiple cold chain handoffs, inadequate infrastructure, ineffective temperature monitoring and inconsistent visibility of cargo conditions. These challenges must be addressed to eliminate the decline in product quality and the resultant financial losses.
Resilience
To overcome these obstacles and ensure the reliability and resiliency of your Latin American cold chain, it’s essential to leverage integrated logistics services tailored to the unique demands of your cold chain cargo. This includes ensuring cold storage facilities near your location, reducing the number of cold chain handoffs and building flexibility into your cold chain logistics network. You can maintain an end-to-end cold chain by choosing an integrated logistics partner. You can also optimise the market value of your perishable goods by leveraging technology that provides total visibility.
Visibility
Real-time visibility and monitoring of refrigerated cargo using digital platforms is an important advancement for the reefer category. Our Remote Container Management (RCM) system is installed on all our reefer containers along with Captain Peter – RCM’s virtual assistant. Captain Peter provides for continuous monitoring and real-time sharing of conditions inside reefer containers. RCM and Captain Peter are critical to optimal cold chain performance. Temperature monitoring data offers you an unprecedented view of the quality of your cargo and actionable insights, allowing you to make data-driven decisions that help enhance your customers’ satisfaction.
Your customers’ expectations and the demands of global trade are steadily increasing. You need to embrace the significant value provided by digital solutions and collaborative long-term logistics planning that strengthens cold chain performance. Through improved visibility and data-driven decision-making, you can establish yourself as a trusted provider of high-quality cold chain products. Reliable temperature-controlled logistics solutions are adding to the export growth in Latin America.
Hear from our experts in Latin America
In this fourth episode of Grow with Integrated Logistics interview series, two of our reefer experts share insights into building a resilient cold chain.
Michael McBride
Maria Cristina Andrade
Get more information about our temperature-controlled supply chain solutions.
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私は、このフォームを送信することで、ロジスティクス関連のニュースやマーケティングのお知らせをA. P. Moller-Maerskおよび関連企業からEメールで受け取ることに同意します。私は、配信停止のリンクをクリックすることで、マースクからの配信をいつでも停止することができることを理解しています。個人データの取扱いについては、当社のプライバシー規約をご覧ください。