From fragile to future-ready: Resilience in Lifestyle supply chains

Uncover the strategies, partnerships and logistics moves that are setting the most resilient lifestyle brands above the fray.

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In the lifestyle sector, supply chain resilience isn’t a want - it’s a business imperative. As disruption has become the norm, even the boldest brands are being tested. From menswear to apparel, companies that can’t meet the shifting tides of disruptions risk missed launches, lost revenue and damaged consumer trust.

Our exclusive report, Course for Change: How the lifestyle sector builds resilient supply chains, made in collaboration with FT Longitude, draws on insights from industry leaders across all sides of the lifestyle industry, including apparel, footwear and sportswear. It reveals what sets resilience frontrunners apart, and what you can do to bolster your supply chain further.

Inside, you’ll discover how to:

Cut disruption-related losses from your bottom lines
Transform the CSCO role from back-office operator to growth enabler
Leverage AI, predictive analytics and digital twins to outpace uncertainty
Upskill your workforce for real-time decision making under pressure
Build collaborative partnerships with suppliers and LSPs for shared resilience

Whilst it’s difficult to know with certainty what kind of disruption will occur next, you can be certain that disruptions will continue to impact lifestyle supply chains. The most forward-thinking lifestyle brands are already embedding resilience across people, platforms and partnerships and reaping the rewards.

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In collaboration with FT Longitude

At FT Longitude, we harness the power of intelligence with influence to leave a lasting impression on the world of business. With a focus on pioneering thought leadership strategies, we create high-impact campaigns that transform perceptions. We craft powerful insights that engage key decision-makers, and using creative storytelling techniques, we imprint brands with unforgettable messages that resonate. Visit longitude.ft.com and find us on social media.