Table of contents

    Tariff exposure has become the new baseline for APAC supply chains. Our latest Maersk Blue Paper — based on insights from 260 logistics decision‑makers across the region — reveals how organisations are redesigning networks, digitising compliance, and connecting AI to decision‑making to stay ahead.

    What’s happening in APAC trade

    • 72% of companies report high tariff exposure, driven by sustained geopolitical shifts
    • Documentation, admin workload, and slower customs clearance are now the biggest operational barriers.
    • ASEAN hubs like Vietnam, Thailand, and Indonesia are rapidly emerging as diversification routes.

    Why leaders are pulling ahead

    • Compliance is digital and auditable.
    • AI is connected to compliance platforms.
    • Networks are structurally redesigned for multi-hub resilience.

    Three pathways companies are taking

    1. Cost Absorption (71%) – Pass tariffs to customers; exposure remains.
    2. Corridor Optimisation (30%-49%) – Tactical routing changes; exposure persists.
    3. Structural Repositioning (21%–30%) – Multi-hub networks and ASEAN sourcing that reduce exposure.

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