Discover new paths to decarbonised and reliable technology logistics

Manufacturing, particularly within the Technology industry, is changing. China +1, nearshoring and late localisation have emerged as key strategies, allowing Technology brands to build more resilient supply chains that can respond more quickly to world events and fluctuating demand. At the same time, new emerging markets are establishing themselves as key destinations for products, encouraging manufacturers to shift manufacturing locations and supply chains accordingly to accommodate new consumers.

Thus, a new norm is being established; businesses need to consider how best to navigate the increased complexity while still controlling costs and on-time delivery.

As supply chains grow ever more complex and fragmented, technology will take an increasingly central role in how the industry develops and overcomes those challenges. As a result, the demand for new technologies in supply chains has increased significantly and logistics now stands before a crucial inflection point that will see profound changes to how the industry operates. Fundamental to this technological revolution will be the establishment of clear industry data standards that are the key to unlocking the enormous potential of new technologies such as AI and blockchain. At the same time, taking advantage of these new technologies will require an underlying shift in the way both businesses and logistics providers manage and act upon the insights they provide.

In this report we speak with Maersk’s Navneet Kapoor, Chief Technology and Information Officer, Carsten Frank Olsen, Global Head of eBusiness, Lars Schmeltzer, Global Head of Orchestrator, 4PL, and August Chen, Head of China Digital Innovation, to examine the key challenges facing the adoption of new technologies within logistics as well as some of the trends that are shaping the industry and what benefits they might bring.